You have the right to an agency that will:

1. Approach your business in a true partnership fashion in which all people and ideas are valued, considered and treated with respect
2. Understand your industry and your business, including all the complexities, challenges and opportunities
3. Propose strategies and tactics aligned to your business objectives
4. Appreciate the business climate in which you work and will tailor its approach to doing business with you accordingly
5. Be proactive in bringing new ideas, fresh thinking and creative solutions to further support your business objectives
6. Always strive to be effective and efficient with your budget, and communicate in a straight-forward and timely manner with you when its not
7. Give you solid counsel and set realistic expectations
8. Be accessible, meet deadlines and keep promises
9. Be flexible to meet your changing business needs
10. Provide quality thinking, services and value-driven results